If you have been wondering how to drive sales with video marketing, then you are in the right place! According to a recent webinar poll by WSI, only 5% of respondents effectively leverage video across their business. But, considering the stats below, video marketing should be a vital element of your digital marketing strategy. YouTube makes up almost one-third...
Introduction Every business knows and understands the importance of lead generation. In a world where attention spans are limited, and distractions are infinite, attracting potential customers is getting trickier. More and more businesses are vying for this attention, so why should individuals lend their eyeballs or ears to you? While it may sound simple, generating the right kind of...
If you’re new to eCommerce or aren’t reaping the rewards of your current eCommerce efforts, this post is for you.
COVID-19 has catapulted eCommerce five years into the future, and it’s doubtful things will revert to the way they were earlier. to exactly the way they were before. Every business selling products, goods, and even services must have a means of offering online purchases or face the threat of extinction.
We're sure you too want to improve the performance of your PPC advertising campaigns. As simple as it may seem, in order for PPC advertising to work really well, provide you a continuous supply of qualified leads, and minimize wasted ad spend, you need to master its nuances. Our PPC experts have put together an e-book detailing 7...
Search engine optimization (SEO) is one of the most essential concepts in digital marketing and a must-do for successful marketers. If we know one thing about SEO, it's that that search engine algorithms change frequently, and that those strategies that were successful yesterday are redundant tomorrow. This can frustrate even the most level-headed marketing pros. It's still heartening that...
Introduction You can improve sales by: Increasing Traffic Up-Selling Improving Conversion Rate Assuming, you get 12,000 visitors a month to your website and you have a 1% conversion rate, you end up with 120 leads. If, however, you were to improve your conversion rate to 3%, that same number of visitors would give you 360 leads. Improving your conversion rate,...
If you don't feel like reading, you can click here to see this blog post as a video. Introduction eCommerce was already growing, but Covid-19 accelerated it. There is now a permanent shift to online shopping, but some basic rules still apply. How then do you transform great real-world retail experiences to online? Be competitive - Why should a customer...
In this third and final post in the series about getting online with eCommerce (you can find the first part here and the second part here), we focus on how to communicate with your customers and drive traffic to your online store.
In this second post in the series about getting online with eCommerce (you can find the first part here and the final part here, we are taking a look at the technology platforms and decisions you will need to make as part of that process.
If you are considering getting started with eCommerce, this first part of our three-part blog series will help you get started (you can read part 2 here and part 3 here).