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if your brand lends itself to
Different social media platforms have different strengths and appeal to different audiences. Take the case of Snapchat. If you have a product or service that appeals to teens, youth, Millennials, or young women, you might be able to get good results from Snapchat. Snapchat users are typically 13-35 years old, and it has significantly more women users (70% users are women).
If your brand lends itself to interaction and engagement in a fun and creative manner, using Snapchat and taking advantage of its large range of filters and lenses can create lasting awareness and engagement with your target audience. Snapchat users are quite active on the platform and spend an average of 30 minutes on it daily. They also create over 3 billion videos and view more than 10 billion videos on the platform every day. Those are impressive engagement metrics by any standard.
So, depending on the nature of your business, and your target audience demographics, Snapchat marketing could be valuable for you.
Besides the above-mentioned aspects of the concentration of an audience demographic and high engagement metrics, Snapchat marketing also offers the following other benefits:
“If you do anything at all different on Snapchat, make the focus around storytelling. And if you want to take that one step further, allow others to tell that story for you.”
“It’s sharing that lives in the moment and stays in the moment.”
Kelsey L. Jones
“We think it’s weird when brands try to act like your pal. I think there’s some nuance — I think it’s very important to be friendly, but not a buddy.”
Somewhat like Google, Facebook and Instagram, Snapchat ads too can be used to achieve a variety of goals. Choice of ad campaign type is determined by the desired marketing objective.
|Branding||App Installs||App Conversions|
|App Traffic||Catalog Sales|
There are many different ad formats offered by Snapchat. You can choose the ad type that works well with your campaign objective or use a combination of ad types to enable A/B testing and derive better overall results.
The different Snapchat ads are:
How to choose the appropriate Snapchat advertising campaign type?
The choice of campaign type needs to be done wisely, as it affects costs and the return on your investment. Some campaign types such as Conversions, Catalog Sales and Lead Generation campaigns are much more expensive if you want to reach a very wide audience. If a wide reach is your objective, an Awareness campaign might be better.
It is therefore imperative that your Snapchat marketing agency takes the time to understand your business and objectives before proposing a solution.
Why choose Gr8 Services as your Snapchat advertising agency
Our costs for Snapchat ads management are based on various factors:
It is for this reason that we do not have standard packages, as the social media management plan for each business is customized after discussions and the specific needs of the business.
In addition to the above factors that determine our fees, you will also need an ad budget that will be payable to Snapchat. Without an appropriate ad budget, the content created will have a very limited reach. The ad budget could either be determined by you based on what you wish to spend, or it can be recommended by us based on some of the factors outlined above.
As a ballpark, for running Snap Ads in 1 language, for one geography (Dubai), and 1 product/ service, plus on-demand geofilters over an area of 20,000 sq ft, you would need a minimum monthly budget of AED 7,000 p.m., including ad budget, our fees for ad management, and standard creative design.
We, Gr8 Services, based in JLT, Dubai, are the agency of WSI for the UAE and the larger GCC region. Founded in 1995, and headquartered in Toronto, Canada, WSI is the world’s oldest and largest digital marketing agency with 1000+ offices across 80+ countries.
WSI has the largest global footprint of any Google partner, and has global alliances with the who’s-who in the world of digital marketing. WSI has pioneered innovative methodologies for marketing success in today’s digital world and has thrived on the performance and results delivered. A spate of global awards are the recognition of those results – including the Top Agency Award by WMA (Web Marketing Association) for 2019 & 2020.
WSI always customizes their digital strategies to the specific needs of their clients and spends time and effort understanding the client’s business. With WSI, you get the benefit of global experience that is adapted to the local markets. WSI’s promise is that we will never recommend a marketing service that does not contribute to your business growth.