Sed ut perspiciatis unde omnis iste natus error sit luptatem accusantium doloremque laudanti.
What good is the ad if the audience does not pay attention to it?
We know that viewers continually switch between non-attention, passive attention and active attention while viewing ads. Ideally your brand should be visible at the highest attention level, viz., the active attention period.
As an advertiser, you need to know that your ad is making an impact, and your attention metrics are high, as there is a direct causal link between attention and brand choice.
Kappa takes the guess work out and ensures that your high intent customer is actually interacting with your brand.
More attention paid to the ad, the longer it stays in memory.
Customers engaging with an interactive advertisement retain a positive brand association, resulting in positive marketing ROI.
Kappa comes with a no-code design, allowing you to build dazzling experiences with ease.
Create a workspace for your team and collaborate in real-time.
Imagine the ease of being able to click on a product you liked and instantly adding it to your cart. Look no further. With Kappa, this is a reality
Kappa comes with an integrated analytics engine that converts every interactive layer into a data touchpoint.
Uncover rich data, engagement patterns, and monitor project KPIs in real-time
Find that something isn’t working as well as you thought? Swap it out! Kappa allows you to make changes to campaigns that are already live.
With our monthly subscription plans, you can begin using Kappa for as low as $900 per month.
Where is Kappa best used?
Kappa is most effectively used when served programmatically. Kappa integrates perfectly with TradeDesk, DV360, or other programmatic ad platforms and is interactive in the environment where it is displayed. Kappa is compatible with all VAST (VPAID) inventory. Kappa is also used effectively on websites and landing pages as an iframe link to an interactive experience.
Does Kappa work on social media?
While Kappa’s videos are not interactive in the native Facebook, YouTube, and Instagram environment, Kappa can still be effectively utilized as an outgoing link (similar to a landing page). Best practices include mentioning an ”interactive experience” in the social media creative to direct traffic.
Do we get access to the dashboard?
Yes, all Kappa campaigns come with an in-built dashboard that provides analytics and insights for every component and element within an interactive experience. This helps make better marketing decisions for future campaigns.
Can we integrate a third-party tracker onto a Kappa experience?
Yes, absolutely! We recommend including 3rd party trackers onto all Kappa campaigns to cross-validate the data being shown in the Kappa dashboard.
Is Kappa fully customizable or are there creative restrictions?
Kappa is a blank slate that allows your imagination to be the only limitation. Creatively, Kappa allows you to create any kind of possible experience. We do recommend keeping initial experiences simple to garner useful data before moving towards more elaborate experiences.
What is the pricing model associated with using Kappa?
Kappa works on a cost per Engaged Session model. An Engaged Session is activated when a user begins interacting with the experience, not if the experience is just shown (as an impression). Users can click infinite number of times within a single Engaged Session. Kappa starts with monthly subscriptions starting as low as $900.