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Importance of High Attention Scores
What good is the ad if the audience does not pay attention to it?
We know that viewers continually switch between non-attention, passive attention and active attention while viewing ads. Ideally your brand should be visible at the highest attention level, viz., the active attention period.
As an advertiser, you need to know that your ad is making an impact, and your attention metrics are high, as there is a direct causal link between attention and brand choice.
Kappa takes the guess work out and ensures that your high intent customer is actually interacting with your brand.
More attention paid to the ad, the longer it stays in memory.
See how these brands are using Kappa Interactive Video Platform
Brands using Kappa successfully
How does your brand benefit of shoppable video?
300%
Improve media
efficiencies
Kappa campaigns have seen consumers spend as much as two minutes engaging with a single experience.
120
Average time
spent with ads
Kappa campaigns have seen consumers spend as much as two minutes engaging with a single experience.
40X
Improvement
in CTR
Kappa campaigns have seen consumers spend as much as two minutes engaging with a single experience.
300%
Improve media
efficiencies
Kappa campaigns have seen consumers spend as much as two minutes engaging with a single experience.
120
Average time
spent with ads
Kappa campaigns have seen consumers spend as much as two minutes engaging with a single experience.
40X
Improvement
in CTR
Kappa campaigns have seen consumers spend as much as two minutes engaging with a single experience.
Enriched Customer Experiences
Customers engaging with an interactive advertisement retain a positive brand association, resulting in positive marketing ROI.
No-code editor
Kappa comes with a no-code design, allowing you to build dazzling experiences with ease.
Create a workspace for your team and collaborate in real-time.
Integrate cart
to ad environment
Imagine the ease of being able to click on a product you liked and instantly adding it to your cart. Look no further. With Kappa, this is a reality
Real-time
dashboard access
Kappa comes with an integrated analytics engine that converts every interactive layer into a data touchpoint.
Uncover rich data, engagement patterns, and monitor project KPIs in real-time
Make changes
on the fly
Find that something isn’t working as well as you thought? Swap it out! Kappa allows you to make changes to campaigns that are already live.
Start small and scale
With our monthly subscription plans, you can begin using Kappa for as low as $900 per month.
Testimonials
Kappa technology assisted in transforming an existing brand asset into an interactive video for our Mercedes GLE campaign enabling audiences to make interest-led choices in a real-time environment. Kappa helped us deliver a 13.2% engagement rate with an average time spent of 22.5 seconds.
Sam Thomas
Head of Digital, OMD India
Kappa can integrate multiple pieces of content in a flow, that works for each level of the marketing funnel. And all in a single ad unit, with the choice of flow left to the consumer as per his consumer journey stage. It delivers highly engaged audiences, maximizing their buying intent and impacting KPIs and sales.
Sunita Prakash
Senior Vice President, Taproot Dentsu & Dentsu One
With the launch of the EOS R5 and EOS R6, the task at hand was to effectively communicate key aspects of the camera, as per different users research needs, in their consideration journey. Using Kappa, we were able to orchestrate a first-of-its-kind kind experience for consumers within the category.
Chirag Chandiramani
AVP Client Operations, Merkle Sokrati
Raib and the Kappa team have been very professional and proactive to build and execute our Ski Dubai Christmas campaign. The final results were beyond what we hoped for. I recommend the Kappa team for their work, expertise and creativity.
Romain Audouin
Digital Manager - Majid Al Futtaim
The Kappa team understands your requirement and reverts with a solution with a quick turnaround time. Its a pleasure working with them.
Subhadra Vaidhyanathan
Senior VP, Digital Marketing & Business, HDFC Bank
The Kappa technology is indeed one of a kind. We can now know how effective our marking campaigns are.
Kapil Makhija
Chief Manager, Digital Lending, Retail Assets, ICICI Bank
FAQs
Where is Kappa best used?
Kappa is most effectively used when served programmatically. Kappa integrates perfectly with TradeDesk, DV360, or other programmatic ad platforms and is interactive in the environment where it is displayed. Kappa is compatible with all VAST (VPAID) inventory. Kappa is also used effectively on websites and landing pages as an iframe link to an interactive experience.
Does Kappa work on social media?
While Kappa’s videos are not interactive in the native Facebook, YouTube, and Instagram environment, Kappa can still be effectively utilized as an outgoing link (similar to a landing page). Best practices include mentioning an ”interactive experience” in the social media creative to direct traffic.
Do we get access to the dashboard?
Yes, all Kappa campaigns come with an in-built dashboard that provides analytics and insights for every component and element within an interactive experience. This helps make better marketing decisions for future campaigns.
Can we integrate a third-party tracker onto a Kappa experience?
Yes, absolutely! We recommend including 3rd party trackers onto all Kappa campaigns to cross-validate the data being shown in the Kappa dashboard.
Is Kappa fully customizable or are there creative restrictions?
Kappa is a blank slate that allows your imagination to be the only limitation. Creatively, Kappa allows you to create any kind of possible experience. We do recommend keeping initial experiences simple to garner useful data before moving towards more elaborate experiences.
What is the pricing model associated with using Kappa?
Kappa works on a cost per Engaged Session model. An Engaged Session is activated when a user begins interacting with the experience, not if the experience is just shown (as an impression). Users can click infinite number of times within a single Engaged Session. Kappa starts with monthly subscriptions starting as low as $900.