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using social media to build
Nearly every small, medium and large business is today using one or more social media channels as part of their marketing mix to reach more consumers. But only some businesses are using social media to “connect” with their consumers, even fewer to “engage” with them, and only the best are using social media to build a community of brand advocates.
In this spectrum, where is your business?
Or, are you one of those few remaining businesses that has so far stayed clear of social media marketing because you fear negative comments/ publicity about your products and services?
Either way, it’s time to change.
If you haven’t participated in the social media revolution for fear of backlash, isn’t it time you challenged your organization and upped your product/ service levels, so that instead of fearing negativity, you look forward to positive feedback? On the other hand, if you are confident of your product or service, then why fear and miss out on what could potentially be a great additional avenue of gaining and retaining customers?
And if your business is already into social media advertising, isn’t it time you improved your utilization of the social channels and moved towards creating a community of brand ambassadors?
Let’s start by listing the most popular social media channels internationally:
Besides these global platforms, there are dozens of other smaller, niche social media channels, some that are international, and some that are popular only in select countries (such as WeChat in China).
Should your business be present on all the popular channels? For most businesses, the answer is no. You should choose which social media channel/s would work best for your business and objectives, and then optimize and maximize your presence on those channels.
While it is free to create an account/ page/ profile on all the social media channels above, it is time-consuming and demanding to have an effective presence. It also ceases to be free when you start paid advertising on these channels in order to maximize your reach. That’s why you need to make your time and money work smarter for you by wisely choosing your social media strategy.
So, what should be your guiding factors to determine which social media platforms are best for you?
Your social media marketing agency should be able to understand your business dynamics and advise you fairly on which social media platforms you should be on and the order of priority.
Since social media advertising is most likely to be a core component of your overall marketing plan, it’s obviously important that you choose your social media agency with care. Do take the following key factors into account when selecting a social media marketing company.
• Is the agency trying to understand your business and goals?
As already mentioned above, the first thing to consider is whether the agency is trying to understand your business, its nuances, challenges, competition, etc.. Is the agency asking about and understanding your goals and expectations from social media marketing? An agency that does not take the time to understand your business is unlikely to offer you a custom plan and your results might be compromised.
• Do they have case studies, references and testimonials to prove their performance?
An established social media agency should be able to provide you with case studies about the performance of their social media campaigns. You should also review and consider their client testimonials and references.
Why choose Gr8 Services as your social media agency
Our costs for social media management are based on various factors.
It is for this reason that we do not have standard packages, as the social media management plan for each business is customized after discussions and the specific needs of the business.
In addition to the above factors that determine our fees, social media advertising will also need an ad budget will be payable to Facebook or Instagram or other channel, as applicable. Without an appropriate ad budget, the social media content created will have a very limited reach. The ad budget could be either determined by you based on what you wish to spend, or it can be recommended by us based on some of the factors outlined above.
As a ballpark, for content creation and creative production for 2 posts a week, in English language only, for Facebook and Instagram, promotion of posts via ads, for one geography – you would need a minimum monthly budget of AED 8,000 p.m. including ad spend, our fees and standard creative design.
For Facebook/ Instagram ads only (without content), you would need a minimum monthly budget of AED 5,500 p.m., including ad budget and our fees for ad management and standard creative design.
We, Gr8 Services, based in JLT, Dubai, are the agency of WSI for the UAE and the larger GCC region. Founded in 1995, and headquartered in Toronto, Canada, WSI is the world’s oldest and largest digital marketing agency with 1000+ offices across 80+ countries.
WSI has the largest global footprint of any Google partner, and has global alliances with the who’s-who in the world of digital marketing. WSI has pioneered innovative methodologies for marketing success in today’s digital world and has thrived on the performance and results delivered. A spate of global awards are the recognition of those results – including the Top Agency Award by WMA (Web Marketing Association) for 2019 & 2020.
WSI always customizes their digital strategies to the specific needs of their clients and spends time and effort understanding the client’s business. With WSI, you get the benefit of global experience that is adapted to the local markets. WSI’s promise is that we will never recommend a marketing service that does not contribute to your business growth.