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Bab Al Mansour is a highly prestigious Moroccan restaurant located in Downtown Dubai.
While the restaurant was already active on other social media channels, the management wanted to use the uniqueness of Snapchat to engage their target audience, increase brand awareness, and ultimately get more footfall in the restaurant. The management was especially keen on using filters. They wanted to start with a small budget and see what Snapchat could do for them.
We saw phenomenal success in the usage of the on-demand geofilters.
In 4 months, the filters recorded 58K paid impressions and 1.5 Mn earned impressions. The filters were shared nearly 5,500 times with a share rate of just under 10% and an average screen time of 9.5 seconds.
These metrics were achieved on a total spend of only AED 1,500.
Additionally, the Snap Ads had CPMs that were 30 – 67% lower than industry averages.
Overall, the management achieved their twin objectives of promoting interaction with their clientele in an engaging manner via Snapchat geofilters, and increased brand awareness from both the widespread sharing of the geofilters and the precisely targeted Snap Ads.