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Cocoona is a leading plastic surgery and aesthetic clinic in Dubai. We started working with them in 2015 with PPC in English, and the relationship grew organically over time to include PPC in Arabic, SEO for multiple websites in English & Arabic, and various other marketing support activities.
Cocoona had created a new website in 2015 just around the time we started working with them. Since mid- 2018, we began highlighting to the management that it was time to create an all-new website, as we would start to see declining SEO performance and also lower conversion rates with an older website.
In Apr 2019, the management agreed to the creation of new website and we started work on the project.
While we knew that the new website would give improved results, we were blown away by the results.
Immediately after the website went live, we saw the jump in keyword rankings and organic traffic.
Unfortunately, COVID-19 struck just a month after the website went live, and obviously we saw traffic decline over Mar-Apr 2020 as complete lockdown was enforced. Once the lockdown started easing, traffic started growing despite the COVID-19 situation continuing.
SEO keyword rankings, organic traffic, conversion rates, and bounce rates – all these metrics improved significantly.