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Havoline is the leading global brand for motor oils, lubricants, and coolants, and part of Chevron Corporation, USA.
To increase brand awareness and promote sales across the GCC region – UAE, KSA, Kuwait, Oman, and Bahrain – they wished to undertake a 2-months digital marketing campaign. The entire campaign was built on the theme “Keep Going With Havoline”.
To achieve the client’s objectives, we recommended Facebook and Instagram advertising, YouTube Advertising, Google Display Network (GDN) Advertising, and contextual display advertising on “Auto” related pages of popular sites/ apps such as Gulf News, Dubizzle, Wheels magazine, etc. All campaigns were to be run in English and Arabic.
We won the campaign pitch ruling out 2 other top agencies.
The YouTube campaigns exceeded the plan and generated wide recall. The client recorded a marked increase in business volume during the campaign period and its aftermath.
Both impressions and views exceeded the plan.
Just under 5Mn total impressions were recorded with 4.6 Mn total views, including 4.1 Mn impressions/ views from the Bumper Ads.
The In-stream YouTube ads had a very high view rate of 51%.
A phenomenal total video ads watch time of 41.2 Mn seconds was recorded over the 2 month campaign period.