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Conversion Rate Optimization – How To Convert More Website Visitors Into Leads


You can improve sales by:

  • Increasing Traffic
  • Up-Selling
  • Improving Conversion Rate

Assuming, you get 12,000 visitors a month to your website and you have a 1% conversion rate, you end up with 120 leads. If, however, you were to improve your conversion rate to 3%, that same number of visitors would give you 360 leads.

Improving your conversion rate, or Conversion Rate Optimization (CRO) leads to a lower Cost Per Lead/ Acquisition (CPL/ CPA), which means a better ROI on your marketing spend.

So, how can you optimize your website conversion rate?

By getting rid of everything that is not essential to making a point and by not asking for too much too soon.


The less information you ask for, the more likely it is that a user will fill out your form and submit it.


Don’t block the website before they have a chance to explore it. Realize there are different ways to trigger a pop-up without being annoying.

Live Chat & Bots

Don’t try to fool someone into thinking the bot is a real person. Segregate users right from your greeting. Consider a lead magnet to get them into your database.

Video Storytelling

Several shorter videos are “probably” better than one long video.

Don’t be afraid to use video creatively!

  • Time lapse video
  • Drone footage for aerial video
  • Personal videos of each team member
  • Illustrating product features with animation
  • Showcase your business’ personality
Social Proof & Trust

Case studies specific to your niche or industry illustrate success and solutions. Testimonials are great…Reviews are better. Off-site validation like Google reviews, Facebook and LinkedIn recommendations, transfer that credibility to your website.

CTA Best Practices
  • Make it easy to notice
  • Keep the CTA above the fold
  • Repeat the CTA below the fold
  • Use action words
  • Use first-person voice
  • Timing is everything
  • Create a sense of FOMO (Fear Of Missing Out)
  • Too much text
  • Too many links leading to too many places
  • Unnecessary mandatory form fields
  • No email privacy info next to the email form
  • Lack of communication choices
  • Inadequate shipping or pricing information
  • Error pages, broken links, and anything that doesn’t work
  • Before you think of spending more to get more traffic, focus on conversion rate optimization.
  • Minimize distractions
  • Give your visitors something first before asking them for something
  • Don’t make your visitors think or work too hard to get relevant information from your website
  • It’s not about you!
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