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PassPro is a top second citizenship by investment advisory firm.
They had newly started in the second citizenship by investment business, had just set up their website, started doing social content in-house, and were looking to increase leads from high net worth individuals via PPC from markets outside UAE, specifically starting with Kuwait as a test market with us.
Within the first month itself, PassPro recorded 25 leads from a small ad spend of just under AED 3,000. Not surprisingly, most of the leads came from the Arabic campaigns. They were so happy with the results that the initial plan to run this campaign with a small budget only in Kuwait for 3 months was changed. From the very next month, the ad budget was tripled and 2 additional markets were added.
Within a period of 12 months, with the PPC campaigns continuing to deliver great results, the management had extended the campaigns to 15+ markets, with corresponding increase in ad spend. Each time a new market was added, the results achieved in that market were separately tracked and analyzed, and if any market/s did not deliver the expected results/ ROI, those campaigns were paused and the budgets allocated to newer markets or the existing better performing ones.