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MyRide entered the business of luxury car rental in Dubai in early 2018. They are an aggregator of luxury cars from other car rental companies and take on the mantle of advertising, delivery, customer servicing, and providing an online luxury car booking solution.
To grow their start-up business, they approached us for PPC advertising.
As we had rightly assessed during our PPC strategy session prior to campaign commencement, the campaign/ ad group structure became the core factor behind the campaign success.
The well-thought out structure of the campaigns, and the differentiated ad copies for each ad group gave us some of the highest CTRs for search campaigns – @ nearly 20%.
We also achieved extremely high conversion rates @12%+ for many key ad groups and 10.9% for all search campaigns combined.
Given the success of the campaigns, MyRide steadily increased the monthly PPC ad budget to 7X of the initially approved ad budget over a period of 18 months.