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Cocoona is a leading plastic surgery and aesthetic clinic in Dubai. Before we started working with them in 2015, they were already doing PPC and SEO with another Dubai-based digital marketing agency.
They first moved the SEO for their English website to us. Happy with our performance on SEO over a period of 2 years, they decided to move their PPC campaigns and SEO for their Arabic website also to us in 2017.
The detailed analyis that we did prior to campaign commencement laid the foundation for the success of Cocoona’s PPC campaigns.
When they moved their PPC campaigns to us, Cocoona had an average cost per conversion of AED 244 and about 100 monthly leads.
Within 5 months, the number of monthly leads had increased 5X to 515 leads p.m. and the average cost per lead had fallen 68% to AED 79 per lead. These results were achieved with a 67% increase in ad spend.
To summarize, ad spend increased 67%, but leads increased 415%.
On the incremental ad spend, this translated into a 16X return.