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PassPro is a top second citizenship by investment advisory firm.
They had been in business for a little over a year, and we were managing PPC advertising for them. Happy with the results from the PPC campaigns, and wanting to grow the business further via other channels, we proposed social media advertising and display advertising to the PassPro management, to open push advertising channels for people who may not be aware of the service, or hadn’t been actively thinking about it.
The display campaigns in both English and Arabic proved to be hugely successful. The continuous optimization and regular feedback loop with the management helped in the success of the campaigns.
Over a period of 6 months, PassPro recorded 1,850+ leads from the display campaigns in 4 key markets.
Of the total of 1850+ leads, 500+ leads were recorded from the remarketing campaigns.
Admittedly, despite all optimization efforts, majority of the leads still did not meet the requisite investible funds criteria, but in the overall analyis, the campaigns still delivered hugely positive ROI.