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Caltex Havoline Middle East
Havoline is the leading global brand for motor oils, lubricants, and coolants, and part of Chevron Corporation, USA.
To increase brand awareness and promote sales across the GCC region – UAE, KSA, Kuwait, Oman, and Bahrain – they wished to undertake a 2-months digital marketing campaign. The entire campaign was built on the theme “Keep Going With Havoline”.
To achieve the client’s objectives, we recommended Facebook and Instagram advertising, YouTube Advertising, Google Display Network (GDN) Advertising, and contextual display advertising on “Auto” related pages of popular sites/ apps such as Gulf News, Dubizzle, Wheels magazine, etc. All campaigns were to be run in English and Arabic.
We won the campaign pitch ruling out 2 other top agencies.
For an awareness based display campaign, the performance was well beyond benchmarks and the agreed plan. The client had a noticeable spurt in business volume during the campaign period and its aftermath.
With the use of the responsive display ads and well-written ad copy, we achieved a CTR of 3X vs plan.
More than 43Mn display ad impressions were recorded over the campaign duration of 2 months, and 60,000+ people visited the website.
The average time spent on the website from the display campaigns was 25 sec, which for an awareness focused display campaign, and for the “oils, coolants, & lubricants” business category is a considerable achievement by all accounts.