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Al Nabooda Automobiles is the distributor for Audi cars in Dubai.
They wanted to run a 1-month summer campaign to clear inventory of the previous year’s Audi Q7 SUV model before the new model arrived. To achieve that objective, we recommended using PPC Advertising, Facebook & Instagram Advertising, and Google Display Network Advertising.
The management set an aggressive target of 350 leads (from all sources combined) over the campaign duration of 1 month. A lead was defined as a person completing the form on the landing page registering their interest.
This digital marketing campaign was run by us under the aegis of BizX.
The results from the display campaigns exceeded the already challenging goals that we had from the client of 350 leads.
Within the total goal of 350 leads from all sources, we had internally estimated 93 leads from the display campaigns.
We had the flexibility to shift budgets across channels based on performance, and noticing that the display campaigns were performing strongly, we shifted some spend from the other channels to display.
For a final display ad spend which was 8% above the original plan, we delivered 145 leads from the display campaigns, or 56% above plan.