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Cocoona is a top plastic surgery and aesthetic clinic in Dubai.
In order to boost demand for liposuction surgeries, Cocoona wanted to do a new campaign. We were already running search ads for liposuction and via SEO, we also had high organic ranking for core liposuction related keywords. Cocoona was also promoting liposuction via their social media. All these channels directed to their liposuction landing page on the website, which gave full information to the visitor regarding the surgery, risks, recovery, etc.
However, the management wanted to do even more and gain a higher market share for liposuction surgeries.
The campaign turned out to be a huge success.
Over a 6 month period from Feb 2019 to Jul 2019, conversion rates from the new landing page/ campaign/ ads for search ads were 60% higher than the previous liposuction campaigns.
The multi-channel coverage over Google Search, Google Display Network, Facebook, Instagram, and Snapchat resulted in widespread awareness of the liposuction packages being offered by Cocoona. The ad creatives generated great recall, and the Cocoona team was told by many clients that the ads seen on social media/ Google resulted in them contacting Cocoona to book the consultation.
Despite the fact that the new liposuction package prices for Cocoona were at least 30% higher than the market average, the campaign resulted in a steady flow of leads that delighted the client. Liposuction surgeries during the period increased by over 50%.
Landing Page Header Video/ Social Media Video Ad
Google Display Ads/ Social Media Image Ads
Landing Page Content Writing, Design & Development