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Culex Food

SEO Success Story

Gr8 Stories Start Here

Culex Food SEO Success Story

Gr8 Stories Start Here

CLIENT

Culex Food Production

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Services Provided

SEO Analytics Consulting

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Background

Culex Food is the leading manufacturer/ supplier of specialty Asian food to hotels, restuarants, supermarkets and other B2B food segments.

We had made a website for them in mid-2017. Shortly thereafter, they started SEO with us in Oct 2017 to achieve greater online visibility for their sauces, dim sums, and other packaged goods for the B2B F&B sector.

Strategy
  • Having understood their product portfolio and the core products that the management wanted to promote, we undertook a careful selection of SEO keywords that when optimized would lead to growth of organic traffic and leads.
  • We carefully crafted the title tags and meta descriptions so they would prompt users to click on the Culex Food organic search result.
  • Appropriate off-page link building activities were undertaken to achieve the best results in the least possible timeframe.
Results

At the time of taking baseline rankings on commencement of SEO, we had 4 out of the 15 chosen keywords on Page 1 of Google, and 9 keywords were either not ranked at all or ranked beyond Page 5/ Position 50 of the search results.

Within 3 months of SEO commencement, we had 11 keywords ranked on Page 1; we had 13 keywords on Page 1 within 12 months; and 14 out of 15 keywords on Page 1 within 24 months.

11 out of the 15 SEO keywords were on Rank 1 of Page 1.

Improvement in rankings is not the main KPI of SEO performance. Growth in organic traffic and conversions are the true indicators of SEO results.

Here too, the results were remarkable.

Growth in average monthly Organic Traffic over 24 months:
235% or 3.4X
Growth in average monthly Organic Conversions over 24 months:
257% or 3.6X

What Culex Food said about our services

We are extremely pleased with the performance of Gr8 Services in helping our business grow.

They understand my brand and know my customers well.

Poon Haemapun
Owner, Little Bangkok & Culex Hospitality Group