Kappa technology assisted in transforming an existing brand asset into an interactive video for our Mercedes GLE campaign enabling audiences to make interest-led choices in a real-time environment. Kappa helped us deliver a 13.2% engagement rate with an average time spent of 22.5 seconds.
Head of Digital, OMD India
Kappa can integrate multiple pieces of content in a flow, that works for each level of the marketing funnel. And all in a single ad unit, with the choice of flow left to the consumer as per his consumer journey stage. It delivers highly engaged audiences, maximizing their buying intent and impacting KPIs and sales.
Senior Vice President, Taproot Dentsu & Dentsu One
With the launch of the EOS R5 and EOS R6, the task at hand was to effectively communicate key aspects of the camera, as per different users research needs, in their consideration journey. Using Kappa, we were able to orchestrate a first-of-its-kind kind experience for consumers within the category.
AVP Client Operations, Merkle Sokrati
Raib and the Kappa team have been very professional and proactive to build and execute our Ski Dubai Christmas campaign. The final results were beyond what we hoped for. I recommend the Kappa team for their work, expertise and creativity.
Digital Manager - Majid Al Futtaim
The Kappa team understands your requirement and reverts with a solution with a quick turnaround time. Its a pleasure working with them.
Senior VP, Digital Marketing & Business, HDFC Bank
The Kappa technology is indeed one of a kind. We can now know how effective our marking campaigns are.
Chief Manager, Digital Lending, Retail Assets, ICICI Bank
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