Sed ut perspiciatis unde omnis iste natus error sit luptatem accusantium doloremque laudanti.

Sorry, no posts matched your criteria.

back to top

Google I/O AI Advancements and More

Google I/O AI Advancements and More

Phew! What a week!!

Last Monday, GPT4o (o=omni) was announced. This was done to steal some thunder from Google’s impending AI announcements at the I/O conference.

But Google’s thunder was louder, led by Sundar Pichai and other key speakers, the Google team focused on their advancements in artificial intelligence, particularly with the launch of Gemini multimodal, a new generative AI. Google looks very strong in their overall offerings – Is Google breathing down OpenAI’s neck? Definitely, and they may have also stolen a march ahead in some fields.

The event highlighted the following key points:

  1. Introduction of Gemini: Sundar Pichai introduced Gemini, a multimodal AI capable of processing text, images, video, and code, emphasizing its potential to revolutionize productivity and creativity.
  2. Gemini’s Progress and Capabilities:
    • Gemini 1.5 Pro: Capable of handling 1 million tokens, demonstrating advanced performance in long-context processing.
    • Integration in Google Products: Gemini is now used in Search, Photos, Workspace, Android, and more, enhancing their capabilities with AI-driven features.
    • Gemini Live lets users have “in-depth” voice chats with Gemini on their smartphones. Users can interrupt Gemini while the chatbot’s speaking to ask clarifying questions, and it’ll adapt to their speech patterns in real time. And Gemini can see and respond to users’ surroundings, either via photos or video captured by their smartphones’ cameras.
  3. Search Enhancements:
    • AI Overviews: Offering deeper insights and complex query responses.
    • Improved Search Experience: Launched a revamped AI-powered search experience, including AI-generated summaries and more personalized results.
  4. Workspace Enhancements:
    • Gmail and Google Drive: New features like email summarization, attachment organization, and contextual smart replies powered by Gemini.
    • AI in Meetings: Enhanced language detection and real-time captions in 68 languages.
  5. AI in Google Photos: The “Ask Photos” feature allows users to retrieve specific details from images and create photo summaries.
  6. Project Astra: AI agents designed to assist with complex tasks by understanding context and planning actions, such as shopping or moving to a new city.
  7. Generative Media Tools:
    • Imagen 3: An advanced image generation model with improved realism and detail.
    • Veo: A generative video model producing high-quality videos from text, image, and video prompts. A direct competitor to Sora. Most intriguing, given a sequence of prompts that together tell a story, Veo can generate longer videos — videos beyond a minute in length.
  8. On-Device AI with Gemini Nano: Enhancements in Android, including real-time assistance and privacy-focused on-device AI processing. Google previewed an AI-powered feature to alert users to potential scams during a call.

We’re a few steps closer to the first true AI agent — an assistant that can plan and make complicated decisions on your behalf. Online searches are already starting to move in that direction. For instance, if you ask the search engine for recommendations for nearby yoga studios, it will not only give you a curated list of options but also compile their ratings and other relevant info.

The event showcased Google’s commitment to integrating AI into their ecosystem, aiming to make AI tools more accessible, efficient, and beneficial for users across various domains. Many of these enhancements will be rolled out later this year.


Meta: While we focus on the new, faster, more capable models and tools being launched by OpenAI and Google, and the glamorous fight there, let’s not forget that Meta has also made some interesting AI announcements – Meta Platforms has announced an expansion of its AI-driven advertising tools.

These new features, set to roll out globally by the end of the year, will allow advertisers to automatically create varied images and add text overlays.

Initially, these tools will be tested without the watermarks usually applied to AI-generated images by Meta, highlighting a focus on safety.

John Hegeman, Meta’s head of monetisation, mentioned that the company is still deciding on the best approach for ad labelling and will release guidelines before the tools are widely available.

How will Microsoft react to Google’s AI advancements?

How close will Meta’s tool come to what Google announced earlier this year?

How will Search behaviour be affected? And more importantly what does that mean for Google’s largest revenue generator?

How is Google feeling about all this?

To get an idea of all these and more, have a look at this interesting interview with Sundar – https://www.youtube.com/watch?v=5puu3kN9l7c

These changes WILL have a huge impact on the way we reach our customers via digital advertising, be ready to adapt and change or be a dinosaur!

Till next week, warm regards

No Comments

Sorry, the comment form is closed at this time.